Search results for "lifestyle entrepreneur"

Identity formation of the modern lifestyle entrepreneur

2016

Purpose- The purpose of this thesis is to explore the identity of lifestyle entrepreneurs in the Millennial demographic. Prior research is extensive on the construction of identity as well as lifestyle entrepreneurship as a discipline. However, there are gaps in research for the latest generation of entrepreneurs. Their approach to business, lifestyle, and work-life balance differs greatly from their predecessors. Aim- This thesis aims to capture the unique essence and identifying factors of lifestyle entrepreneurs who are in their mid-twenties to mid-thirties. The goal of the researcher is to contribute to the understanding and acceptance of the new age of business owners through accounts …